Content Strategy for the Web by Kristina Halvorson, Melissa Rach

• Content Strategy for the Web
• Kristina Halvorson, Melissa Rach
• Page: 240
• Format: pdf, ePub, mobi, fb2
• ISBN: 9780321808301
• Publisher: New Riders

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Free download for ebooks for mobile Content Strategy for the Web DJVU PDF

If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll: See content strategy (and its business value) explained in plain language Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays Learn how to audit and analyze your content Make smarter, achievable decisions about which content to create and how Find out how to maintain consistent, accurate, compelling content over time Get solid, practical advice on staffing for content-related roles and responsibilities

The Case for a Web Editor-in-Chief | Meet Content
As described in Content Strategy for the Web, 2nd Edition by Kristina Halvorson and Melissa Rach: "It's critical for each person to know what  Content Strategy for the Web - Kristina Halvorson - Google Books
If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Coming Soon: Content Strategy for the Web by Kristina Halvorson
The official primer for the discipline of Content Strategy will soon be available for your reading enjoyment. Track its Release. Content Strategy  Understanding the Discipline of Web Content Strategy - American
Bulletin, December 2010/January 2011. Understanding the Discipline of Web Content Strategy. by Kristina Halvorson. This article first appeared in A List apart,   review: content strategy for the web = must-read! | InsideTimsHead
Since Kristina Halvorson's Content Strategy for the Web only came out last year this wouldn't have been possible, but if your work involves web  Kristina Halvorson on content strategy | Interview | .net magazine
As more and more content is unleashed onto the web, organisations are Brain Traffic, author of the 2009 book Content Strategy for the Web;  Defining a Web Content Strategy - Newfangled Web Factory
Content strategy involves identifying the type of content that will best enable you to communicate your positioning and achieve your online 

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